Compare · Sales database and engagement

noombat vs Apollo.io

Apollo bundles a large contact database with sequences and a dialer, at a price nothing else here matches. noombat sends no sequences, but picks which companies get one.

The short answer

Apollo is the best value in this category: database, sequencing and dialing for one seat price. Apollo works a list, and noombat decides what belongs on it, with a chance of a meeting for each. Run both, with noombat choosing accounts and Apollo working them.

Last updated · Written by noombat, a competitor · Apollo.io's side from its own material, in September 2026

Choose noombat if
  • Your problem is choosing the accounts and the moment. Apollo solves sending.
  • You sell in several countries, each read from its own registers.
  • You want a chance of a meeting and an angle. Apollo gives filters.
  • You want results in your CRM, with no new tool to learn.
Choose Apollo.io if
  • You want database, sequencer and dialer in one seat.
  • You are an SMB or mid-market outbound team and price matters most.

Setup and effort

What it takes to run Apollo.io vs noombat.

Apollo gives you parts to build with. noombat says which companies to work today.

Apollo.io

What you assemble

Who runs it
Reps, plus an owner for rules and deliverability

noombat

One system, set up for you

Time to a working list
5–7 days
Who runs it
We run it. Your owner spends about a tenth of their time.

Days and effort are our estimates for a typical rollout, not vendor figures.

What you get

One system, set up and run for you.

No tools to stitch together. We run it, and your owner spends about a tenth of their time.

From the market

  • Company registers
  • Public tenders
  • Job adverts
  • News and funding
  • LinkedIn engagement
  • Competitor ads
  • Events
  • Website visits

From your systems, via API

  • Your CRM
  • Your sends and replies
  • Meetings booked
  • LinkedIn Ads

Your model

  • One model per organisation
  • Fitted on your booked meetings
  • Old evidence counts less
  • Refit weekly, worse refits rejected

What you get

88Fit with your best customers
31%Chance of a meeting today
The buyers, and who knows them
The angle and opening line

Where it lands

  • Slack
  • Teams
  • Your CRM
  • Ad audiences

Lead scoring

How lead scoring and the meeting chance work.

The score builds over months. The chance of a meeting jumps with fresh activity and fades in days.

Example: one company, 120 days

Score · builds over monthsMeeting chance · jumps, fades in days
1234day 0day 120
  1. 1Reacted to your post
  2. 2Visited pricing twice
  3. 3New CFO named
  4. 4Tender published
YoursEach organisation gets its own model, fitted on its own booked meetings.
CheckedTested on your past meetings against your current scoring, before it ranks anything.
WeeklyRefit on your results every week. A worse refit is rejected.

An example. Curves and results differ for every organisation.

Capabilities

noombat vs Apollo.io, row by row.

What each product watches, decides and does. Checked in September 2026.

noombat 20 of 20Apollo.io 8 of 20

What it watches

The company behind a website visit
The person behind a visit, where data allows
News, funding and company registers
Who engages with your and rivals' LinkedIn posts
What competitors advertise
Job adverts and the tools they name
Public tenders and procurement
Companies at industry events
Who on your team knows them
Replies and clicks on your emails

What it decides

Fit against your existing customers
A model fitted on your booked meetings
A calibrated chance of a meeting today
Answers questions about your accounts
Verified emails and mobile numbers

What it does

Routes each account to its owner
Writes back to your CRM
Self-updating ad audiences
Drafts the angle and opening line
Set up and run for you

yes partly, or on a higher tier no

Side by side

The main differences: noombat vs Apollo.io.

The questions buyers ask on a first call. Checked in September 2026.

noombat compared with Apollo.io, in September 2026
QuestionnoombatApollo.io
What it isOne ranked list every morning. Behind each row: score, chance of a meeting, dated reasons, people and angle.A contact database bundled with sequences, a dialer and AI research, sold per seat with credits.
Where the data comes fromRegisters, tenders, job adverts, funding, press, filings, LinkedIn engagement on your posts and competitors', competitor ads, events, site visits and your CRM.A contributor network, public sources, live engagement signal and its own research.
Countries coveredEach country is read from its own registers and tender feeds. A visit names the company, and the person where data allows.Its weakest area. Its docs limit do-not-call screening to US, UK, Germany, France, Canada, Australia and New Zealand.
Lead scoringEvery company in your market is scored. Weights come from your booked meetings, refit as more land. Old evidence counts less.Rules-based scoring over its database fields and your engagement history.
Chance of a meetingYes. Scent is your chance of a meeting if you reach out today. Fresh activity lifts it. Age lowers it.No. It ranks and filters, but does not estimate your odds of a meeting.
What to say nextWho to write to, why now, and an opening line drafted from the company's file. Plus a pre-call brief.AI writing help inside sequences, drafted from the contact record.
Personal dataNo database is sold to you. It names the committee from engagement and public records, then finds verified emails and mobiles.Holds EU personal data as a controller, without consent, on a legitimate-interests basis.
Your CRMReads it. Writes score, tier and chance of a meeting to fields of their own, so nothing is overwritten. Or read-only.Configurable two-way sync with Salesforce and HubSpot.
What you operateAlmost nothing. It is set up and run for you, with one owner on your side. Lists land in Slack or Teams.Seats, sequences and a credit budget.
What arrivesOne list every morning, and one file per company.Search results, sequences and dialer activity.
What it takes to startA pilot on your own market and your own companies, live in five to seven days.Minutes, self-serve.

The difference

Choosing which accounts Apollo should work

The whole job in one systemnoombat finds and scores companies, times outreach, names people and drafts the message. It is configured and run for you.
Fitted to your meetings, timed todayThe score is fitted to your booked meetings, refit weekly. Scent, your chance of a meeting today, fades as activity ages.
The opening line, already writtenEach company comes with who to write to, why now and a drafted first sentence. Plus a two-minute brief before the call.
Each country read from its sourcesApollo documents do-not-call screening for seven countries. noombat sets up each country from its own register, tender feed and press.
Worth contacting todayTuesday · 4 companies
1NLNorthwind LogisticsRegistered two entities abroad · read /pricing twice88
2MRMeridian Retail BankGroup Operations Director named · three visits this week84
3AHAperture HealthHead of Data reacted to your post · hiring abroad77
4CSCobalt SystemsFunding raised for two new sites · tender won in March71

Each row opens a file: activity, people, meeting chance and opening line.

Where it fits

Apollo.io does one part. noombat decides which accounts to work.

Contact data

Names and contact details
ZoomInfoApollo.ioCognism

Intent and signals

What companies did
6senseCommon RoomGongUserGemsTrigifyRB2BDealfrontDemandbase

Workbenches

Build your own workflows
Clay

Where to focus

noombatWhich account, why, the chance of a meeting and who owns it.

CRM suites

Scores records already in your CRM
HubSpot BreezeAgentforce SalesRox

AI SDRs and sequencers

Sends messages in your name
WarmlyUnify11x

Where Apollo.io is strong

What Apollo does better: capability for the price

For many teams, Apollo is the right purchase. Here is why.

One seat, most of the stackDatabase, multichannel sequencing, dialer, scheduler, pipeline and AI research for one seat price. A free-forever tier needs no credit card.
A very large, multi-sourced databaseIt claims over 240 million contacts and 30 million companies, from a contributor network, live engagement signal and its own research.
Real two-way CRM integrationSalesforce and HubSpot get contacts, accounts, deals and full activity history, two ways. Rare at this price.
Better privacy defaults than mostIt emails every new contact it adds in the EU, UK and Switzerland about the processing and their rights.
Clear, specific documentationCredit costs, sync timing, do-not-call coverage and compliance behaviour are documented in checkable language. That is why this page can be precise.

FAQ

noombat vs Apollo.io: common questions.

How does noombat work with Apollo?

It sits in front of Apollo. noombat picks which companies deserve a sequence this week, and why. Apollo runs the sequence, set up exactly as today.

Does noombat send emails or sequences?

No. It posts the list to Slack or Teams and writes the score into your CRM. Your team sends.

Is noombat cheaper than Apollo?

We do not quote our price against a rival's, and this page has no price. You pay for a market watched daily. Apollo charges per seat and per credit.

Can noombat enrich our existing Apollo lists?

No. noombat watches a market and reports what moved. For enrichment, Apollo or Clay is better, and we will say so.

Bring your market to the call.

A 30-minute call on your market and your first morning list. You see your own companies, not a demo.