Solutions · Demand generation

Demand generation: spend where the meetings come from.

noombat scores every visitor, engager and form fill on your own booked meetings. Accounts worth a call reach their owner the same day.

Your market

Every visitor scored, the likeliest buyers sent to owners

01

Traffic from ads, posts and search

Visits and engagement pour in from ads and posts (violet) and from search (blue).

02

Scored on your booked meetings

Each visit becomes a company, ranked by its chance of a meeting; most fade, five stand out.

03

Sent to the owner

Each high-intent account goes to its owner (green) with the reason and the people to call.

How it runs every day

Every morning, noombat reads your systems and the market.

It reads your tools through their APIs and the public record, and each account owner gets what changed.

Your systems, via API

The public record, every morning

  • A visit with intentYour website, company and person where allowed
  • A recorded sessionSession replays on your site
  • Ad attentionLinkedIn Ads data, by company
  • Reactions to your postsYour posts and promoted posts
  • A rival's audienceRivals' LinkedIn posts and ads
  • A hiring triggerJob adverts and careers pages

Who it names

  • Demand generation
  • Paid media
  • Marketing ops
  • Sales development reps
  • Account executives
9:00The list, to each account owner, with the reason

Team metrics

What this team is measured on.

Marketing-sourced pipeline

Visits and engagement turned into named, routed accounts.

Speed to lead

Hot accounts reach their owner the same day.

Cost per qualified opportunity

Budget follows the chance of a meeting.

Meetings held

The signal mixes that book meetings, from your own data.

Use cases

How the Demand generation team uses noombat.

One play per stream: a dated signal, what noombat does and your next move.

New logos

Follow up visitors who skip the form

  1. SignalA company reads pricing and integrations twice this week, without a form.
  2. noombatNames the company, scores it, drafts the angle and alerts the owner in Slack.6%22%
  3. ActionThe owner follows up the same day.
  4. Why it worksPipeline from traffic that used to read as direct.
Existing clients

Split spend by chance of a meeting

  1. SignalThe same offer runs to every account in the audience.
  2. noombatSplits accounts into three bands: high gets the demo offer, middle gets proof, low nothing.
  3. ActionPaid moves budget by band.
  4. Why it worksCost per qualified opportunity.
Open opportunities

Find the signals that predict meetings

  1. SignalWebinars, posts, ads and visits all look busy in the report.
  2. noombatShows which evidence leads to meetings in your market, and which does not.
  3. ActionBudget moves to what books meetings.
  4. Why it worksCost per meeting.

The morning list

A ranked list every morning, for each account owner.

The companies worth contacting today, each with a reason. Sent to Slack or Teams, each row linked to the company's file.

Three streams

What the list finds

Demand captureThe high-intent account that never fills a form, routed the same day.
Demand creationAudiences built from the signals that come before a meeting.
Recycled pipelineLost deals where the reason for no has changed.
Worth contacting todayTuesday · 3 companies
1MRMeridian Retail BankNew accountWebsite visitPricing read twice · buying group active on your postsowner90
2CSCobalt SystemsNew accountWebsite visitDemo request Friday 18:40 · three engagers this weekowner86
3TTTessaline TextilesNew accountWebsite visitLost in March on timing · new VP, tender outowner74
Slack · #signalsTeamsSent to each owner in the morning, in Slack or Teams

By the numbers

Key facts.

59%of marketing chiefs say budget falls short of strategy, with marketing flat at 7.7% of revenue.Gartner, CMO Spend Survey 2025
95%of business buyers are not in market at any given time.Ehrenberg-Bass Institute and the LinkedIn B2B Institute

FAQ

noombat for Demand generation: common questions.

How is this different from our lead scoring?

It predicts meetings. A points score adds up clicks. The model learns from the meetings your pipeline booked, and old evidence fades.

Does noombat identify anonymous website visitors?

Yes. It names the company behind a visit, and the person where the law and data allow.

Does noombat read LinkedIn Ads data?

Yes, through the LinkedIn Marketing API. It shows companies reached, engaged and booked in the same dates, plus ad attention by company.

Does noombat send nurture emails?

No. It ranks and routes accounts. Your marketing automation sends the emails.

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