Solutions · Social media

Social media: know who engages, and who is buying.

noombat names the people behind reactions and comments, on your posts and rivals'. It matches them to accounts and deals, and alerts the owner.

Talk to us See the product

Your market

The people behind every reaction, sorted by account.

Everyone who reacted

Each dot is a person who reacted to or commented on your post or a competitor's.

Matched to your target accounts

People at your target accounts gather by company, rose if they reacted to a competitor's post.

Open deals, sent to their owners

Accounts with an open deal turn amber, and their engagers are sent to that deal's owner.

How it runs every day

Every morning, noombat reads your systems and the market.

It reads your tools through their APIs and the public record, and each account owner gets what changed.

Your systems, via API

LinkedIn company page
Founder and employee profiles
LinkedIn Ads API
HubSpot or Salesforce
Slack or Teams

The public record, every morning

A reaction or commentYour company, founder and employee posts
A comment threadComments on your posts
Engagement with a rivalRivals' posts
A followYour company page
A visit after the postYour website
A job changeLinkedIn

Who it names

Social media lead
Content marketing
Founders and executives
Employee advocates
Account executives

9:00The list, to each account owner, with the reason

Team metrics

What this team is measured on.

Target-account engagement

The share of engagers at your target accounts.

Deals touched

Engagers on open deals, sent to their owners.

Topic yield

Which topics draw decision-makers.

Rival's audience

Named people engaging with a competitor.

Use cases

How the Social media team uses noombat.

One play per stream: a dated signal, what noombat does and your next move.

New logos

Find topics that attract decision-makers

SignalNinety days of posts, from pricing teardowns to team milestones.
noombatCompares, per topic, the share of target-account engagers and the meetings that followed.
ActionThe editorial calendar shifts toward what buyers read.
Why it worksEngagement from target accounts, counted by name.

Existing clients

Measure advocates by who engages

SignalAn engineer's posts draw nine decision-makers at rising accounts. The company page draws none.
noombatShows named engagers by account for every author.
ActionThat post runs as a thought-leader ad to those accounts.
Why it worksDecision-makers engaged per post.

Open opportunities

Send post engagers to the deal owner

SignalThe CEO's post on 9 Sep gets 212 reactions and comments.
noombatFinds 31 people at target accounts, 4 on open deals, 2 CFOs missing from the CRM.7% → 23%
ActionEach deal owner gets a Slack card with the angle.
Why it worksMeetings influenced by social.

The morning list

A ranked list every morning, for each account owner.

The companies worth contacting today, each with a reason. Sent to Slack or Teams, each row linked to the company's file.

Three streams

What the list finds

Reach that becomes pipelineThe share of engagers at target accounts, and who sits on open deals.

Topics that attract buyersWhich topics draw decision-makers, and which draw only likes.

A rival's audienceThe people engaging with a competitor's post, by name.

Worth contacting today

1KMKestrel MarineNew accountWebsite visitCFO commented on Tuesday's post · open dealowner89

2VFValmere FoodsNew accountWebsite visitThree people engaged a rival's launch · no dealowner83

3BCBramford ClinicsNew accountWebsite visitFollowing since June · visited pricingowner72

Slack · #signalsTeamsSent to each owner in the morning, in Slack or Teams

By the numbers

Key facts.

63%of hidden buyers, who shape deals unseen by sales, read thought leadership over an hour weekly.Edelman and LinkedIn, B2B Thought Leadership Impact Report 2025

40%+of business deals stall because the buying group does not agree.Edelman and LinkedIn, B2B Thought Leadership Impact Report 2025

FAQ

noombat for Social media: common questions.

Can noombat see who engages with rivals' posts?

Yes. It reads reactions and comments on the competitor posts you pick, and names the people and their companies.

Does noombat track founder and employee posts?

Yes, plus the company page and promoted posts.

Does noombat post or schedule content?

No. Keep your publishing tool. noombat tells you who engaged and what it is worth.

What data does noombat use to name people?

Public LinkedIn engagement, public records and your CRM. Website visits name a company, and a person where the law and data allow.

Last updated 13 September 2026

Let's look at your market.

A 30-minute call on your market and what your first morning list would show for your Social media team.