Solutions · RevOps

RevOps: a score you can explain, and fewer tools.

noombat swaps a points score nobody trusts for a model refit weekly on your meetings. It routes every account to its owner.

Talk to us See the product

Your market

Leads ranked by one model, then routed to owners

A pile scored by old points

Leads and accounts pile up, and a points score nobody can explain flags a few as hot.

Ranked by a model of your meetings

A model fitted on your own booked meetings sorts them into tenths, likeliest to book on top.

The top tenth, routed to owners

The top tenth goes to each account's owner with the reason; stale records go to cleanup.

How it runs every day

Every morning, noombat reads your systems and the market.

It reads your tools through their APIs and the public record, and each account owner gets what changed.

Your systems, via API

Salesforce
HubSpot
Attio
Pipedrive
Your sequencer
Your enrichment vendors
Slack or Teams
Your warehouse

The public record, every morning

A booked meetingYour CRM and calendar
A champion leavesLinkedIn
A company changesCompany registers
A high-intent visitYour website
A hiring triggerJob adverts
A team connectionYour team's relationships

Who it names

Revenue operations
Sales ops
Marketing ops
Sales leadership
Finance

9:00The list, to each account owner, with the reason

Team metrics

What this team is measured on.

Model quality

Ranking and calibration checks, shown for every fit.

Speed to lead

Owner routing, with the reason.

Tool spend per meeting

Sources judged on the lift they add in your data.

Deal risk

Risks on committed deals flagged early, with evidence.

Use cases

How the RevOps team uses noombat.

One play per stream: a dated signal, what noombat does and your next move.

New logos

Retire the points score

SignalThe lead score dates from 2021. A webinar is worth 15 points.
noombatFits a model on your meetings, compares it with the old score, writes its own fields.
ActionBoth scores run for 30 days. Then the points score retires.
Why it worksShare of meetings in the top tenth.

Existing clients

Prune the stack

SignalRenewals for intent data, visitor ID, job-change alerts and enrichment fall due next quarter.
noombatShows which signal families predict your meetings, in the weekly fit.
ActionSources with no lift are downgraded or cancelled.
Why it worksTool spend per meeting.

Open opportunities

Clean CRM records with public data

SignalA contact left in July. A company register shows a merger.
noombatFlags job changes, mergers and closures from LinkedIn and company registers.
ActionRevOps cleans records and re-parents accounts.
Why it worksStale-contact rate.

The morning list

A ranked list every morning, for each account owner.

The companies worth contacting today, each with a reason. Sent to Slack or Teams, each row linked to the company's file.

Three streams

What the list finds

A score you can defendA tested model, with its quality checks shown, replacing forgotten points.

Routing to the right ownerEach account reaches its owner in Slack or Teams, with the reason.

A stack you can pruneWhich data sources add lift to your meetings, and which do not.

Worth contacting today

1MRMeridian Retail BankNew accountWebsite visitHot, owner idle 14 days · reassignowner90

2NLNorthwind LogisticsNew accountWebsite visitPricing read, category job advert · routed to ownerowner85

3AHAperture HealthNew accountWebsite visitCommitted deal · champion left, rival engagedowner71

Slack · #signalsTeamsSent to each owner in the morning, in Slack or Teams

By the numbers

Key facts.

50%of sellers feel overwhelmed by their tech, and are 45% less likely to hit quota.Gartner, 2024 sales survey

FAQ

noombat for RevOps: common questions.

How is noombat's scoring model built?

It learns from your own booked meetings. Each signal counts by how often it came before a meeting, and old evidence fades. A weekly refit that ranks worse is rejected.

Does noombat write to our CRM?

Yes. Score, tier and chance of a meeting go into its own fields, so nothing is overwritten. It can stay read-only.

Which CRMs does noombat work with?

HubSpot, Salesforce, Pipedrive and Attio. Routing alerts go to Slack or Teams.

Who maintains noombat?

We configure and run it for you. RevOps owns the rules and thresholds. We own the plumbing.

Last updated 13 September 2026

Let's look at your market.

A 30-minute call on your market and what your first morning list would show for your RevOps team.