Product

One file per company. One list every morning.

noombat follows every company you could sell to, files every dated move under the company that made it, scores each one against your definition of a good customer, and posts the companies worth a message today to the person who owns them.

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How it works

Four steps, every day.

01

Follow the market

Every company you could sell to, read daily from the public record and your tools.

02

Score the fit

Describe a good customer once. Every company is scored against it, wherever it sits.

03

Time the call

Each dated move lands in the company's file. The clues say when to call.

04

Post the list

Every morning: who is worth a message, why, and who to write to. In Slack or Teams.

What you get

Six screens. One list, every morning.

Everything before the list exists to make the list right. Each screen is one question answered with a name and a date.

01

Website identification

They read three pages and leave. This puts a company name on the visit.

The page they read, how long, where they came from, and how well the company fits.
Identified this weekyour website
MRMeridian Retail Bank/pricing ×2 · /securityTodayGoogle
NLNorthwind Logistics/integrations · /customersYesterdayLinkedIn
AHAperture Health/product/multi-site2 daysChatGPT
02

The definition of a good customer

A name is not a lead. Every company that appears anywhere is scored against your definition.

Sector, size, geography, what is happening there: criterion by criterion, so the ones that do not fit stop taking up room.
Scored against your definition4 criteria
MRMeridian Retail Bankbank · Amsterdam · 2,40094
NLNorthwind Logisticslogistics · Rotterdam · 1,24088
SNStudio Ninedesign agency · Rotterdam · 14out
03

LinkedIn intelligence

Every reaction is a person with a name, a role and an employer. We keep the ones who work at a company you want.

Your page and your leadership, your competitors' pages and their leadership; organic and paid.
Your post · 3 days ago156 reactions

Twelve sites, three countries, one stock count. How a group went from five systems per site to one.

AVAnna VerhoevenfitsGroup Operations Director · Northwind Logistics
TLTomas LindqvistfitsHead of Data · Northwind Logistics
EMElla MarshStudent · Leeds
04

Signals

Which of them, and when. A dated event on the company's own timeline.

The public record, your website, your LinkedIn, your tools: eighteen kinds of line, in plain words.
This morning14 new
Website visitMeridian Retail Bank read /pricing twice.Today
ExpansionNorthwind Logistics registered entities in Berlin and London.Today
Exec hireAperture Health named a Group Operations Director.5 days
05

Connected to your stack

Your CRM, your website, your ads, your analytics, all read-only. The scoring learns how you sell.

What a closed deal looked like before it closed, which pages predict a conversation, who your spend reached. Nothing is written back.
Your CRMcompanies, deals, won and lostread-only
Your websiteone tagone tag
Your analyticssessions and pagesread-only
LinkedIn ads and pagecampaigns, engagers, followersread-only
Search adscampaigns and search termsread-only
Slack or Teamsthe morning listpost only
06

The morning list

A short list of companies worth a message today, ranked, with the signals that put each one there.

Posted to Slack or Teams, to whoever owns the account, at 9:00. Nothing new to log into.
Worth a message todayTuesday · 5
1MRMeridian Retail BankRead /pricing twice · a new CFO in May94
2NLNorthwind LogisticsGroup Operations Director named · Berlin and London88
3AHAperture HealthThree people from one team on your site this week83

The company file

Every source, one file.

Seven sources, one timeline per company, every line in the colour of what happened and tagged with where it was read. Open the example to see what a file holds after three months.

Your posts

Reactions and comments, matched to a company.

LinkedIn ads

Impressions and engagement, per company.

Competitor engagement

Who warms to them before calling you.

The buying committee

Name, role, employer, by company.

Market watch

Registers, tenders, hiring, funding, press.

Website identification

The company behind every visit.

Your tools

HubSpot, Salesforce, Pipedrive, GA4, Slack, Teams.

What a line can be

Eighteen kinds of line, in plain words.

Never a tool's name. Each kind has a colour, so a file reads at a glance.

Website visitSession recordedEmail openedLinkedIn ad viewLinkedIn ad clickEngaged your postCommented on your postEngaged a competitorFollowed a competitorExec hireRole changeExpansionHiringPressTenderFundingDeal historyTeam mention

For enterprise

Built for a security review.

Read-only

Every connection reads. Nothing is written back to your CRM, your inbox or your ad accounts, and nobody on your team fills in a field.

Your data, kept safe

A schema of your own, encrypted in transit and at rest, never shared with another customer, deleted when we part ways. Terms written for a security review, for teams in the EU and in the US.

Your definition, your market

Configured per customer: your countries, your sectors, your sources, the roles that buy. No generic intent score.

Into the tools you run

The list arrives in Slack or Teams; the file opens in the browser. Nothing new to log into, nothing new to learn.

An analyst you can ask

Ask a question about your market in plain words and get an answer from your own data, with the lines it rests on.

Ready for procurement

Terms, a privacy policy and a data processing agreement, written for a security review.

Proof

Tested on one customer's own CRM.

more likely to book a meeting: companies named from website visits, against the rest of the target list
the booked meetings a LinkedIn campaign was credited with, against the form leads it reported
½of new meetings from the top 10% of scored accounts

Measured on one customer's own CRM, 2026. Read the case study

Let's look at your market.

Thirty minutes on your market, your definition of a good customer, and what the first morning list would hold.