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Marketing attribution: every meeting, traced to what came before.

noombat keeps one dated timeline per company: posts, ads, visits, emails and meetings. You can show what came before a meeting, cookie or not.

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Your market

Every meeting traced to the touches before it

01

Touches kept apart in each tool

Post reactions and ad views (violet), site visits (blue) and emails (green) sit in separate tools.

02

One dated timeline per company

noombat puts each touch on its company's timeline in date order, named where the person is known.

03

Touches before each booked meeting

See the dated touches before each booked meeting, even a meeting your CRM logged as direct.

How it runs every day

Every morning, noombat reads your systems and the market.

It reads your tools through their APIs and the public record, and each account owner gets what changed.

Your systems, via API

The public record, every morning

  • A post reactionYour posts and promoted posts
  • An ad seen, with attentionLinkedIn Ads data
  • An ad clickLinkedIn Ads, tracking links, landing pages
  • A journey on your siteYour website and session replays
  • An email openedEmail open dates in your CRM
  • A meeting bookedCal.com and your CRM

Who it names

  • Marketing ops
  • Marketing analytics
  • Demand generation
  • Social and content
  • Revenue operations
  • Marketing leadership
9:00The list, to each account owner, with the reason

Team metrics

What this team is measured on.

Meetings with known touches

One dated timeline per company, by name.

Influenced pipeline

Posts and ads tied to accounts that booked.

Ads to meetings

Reached, engaged and booked in the same dates.

Reporting trust

Marketing and sales read one timeline.

Use cases

How the Marketing attribution team uses noombat.

One play per stream: a dated signal, what noombat does and your next move.

New logos

Explain a meeting marked direct

  1. Signal19 Aug: a VP reacts to your founder's post. Then ads, a pricing visit, a 'direct' meeting.
  2. noombatWrites all three touches onto the company timeline, with names and dates.
  3. ActionThe meeting is reclassified in reporting.
  4. Why it worksShare of pipeline with known touches.
Existing clients

Prove founder posts work, by name

  1. SignalLeadership asks if founder posts are worth the time.
  2. noombatLists the quarter's named engagers and which companies booked meetings.
  3. ActionThe team defends the social budget with evidence.
  4. Why it worksPipeline influenced by organic posts.
Open opportunities

Settle a credit dispute

  1. SignalSales development claims a deal as outbound-sourced.
  2. noombatShows eleven touches from four decision-makers before the first reply.
  3. ActionBoth teams use one shared record of credit.
  4. Why it worksTrust in reporting.

The morning list

A ranked list every morning, for each account owner.

The companies worth contacting today, each with a reason. Sent to Slack or Teams, each row linked to the company's file.

Three streams

What the list finds

Direct meetings, explainedA direct meeting traced to the post, the ad and the pricing visit.
Influence, by nameWhich people at booked accounts engaged with founder content.
One shared timelineMarketing and sales read one timeline instead of arguing over credit.
Worth contacting todayTuesday · 3 companies
1AHAldermoor HealthNew accountWebsite visitMeeting 3 Sep · post, ads and pricing before itowner88
2CSCobalt SystemsNew accountWebsite visitEleven touches from four people before first replyowner82
3M&Marrow & ValeNew accountWebsite visitSix weeks of ads · top-quarter attentionowner71
Slack · #signalsTeamsSent to each owner in the morning, in Slack or Teams

By the numbers

Key facts.

100%of Slack, WhatsApp and Discord link visits showed as direct in testing. Public LinkedIn posts: 14%.SparkToro, dark social research
53%of marketing decisions are shaped by marketing analytics.Gartner, Marketing Analytics Survey

FAQ

noombat for Marketing attribution: common questions.

Is noombat a multi-touch attribution tool?

No. It does not split revenue credit. It keeps the dated touches per company that attribution needs, and ties LinkedIn ad reach to meetings.

What happens when visitors decline cookies?

Most of the timeline needs no cookie. LinkedIn engagement, ad reach by company, company registers and your CRM still tell the account's story.

Does noombat use LinkedIn Ads data for attribution?

Yes, through the LinkedIn Marketing API. It adds reach and ad attention to each company's timeline, next to the meetings that followed.

Does the timeline sync to our CRM?

Partly. Score, tier and chance of a meeting go into new CRM fields. The full timeline stays in noombat, where Snout, the AI analyst, answers questions.

Last updated

Let's look at your market.

A 30-minute call on your market and what your first morning list would show for your Marketing attribution team.

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Other teams

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See who engages with your LinkedIn posts, and who is buying.

Paid ads & performance

Spend on the accounts whose chance of a meeting rose this week.

Growth

Run experiments on the signals that already book meetings.

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