Solutions · Paid ads & performance

Paid ads and performance: spend on rising accounts.

noombat reads LinkedIn Ads by company: reach, attention and meetings in the same dates. Hot, Warm and Cold lists refresh daily in your CRM.

Talk to us See the product

Your market

Your ad audience, rebuilt from this week's rising accounts.

The list uploaded in Q1

Each dot is an account in a static ad audience, picked once and never updated.

Rising accounts in, customers out

Accounts whose chance of a meeting rose turn amber, while customers and open deals join an exclusion list.

A smaller audience, refreshed daily

Only rising accounts stay in the audience, and the list refreshes itself in your CRM every day.

How it runs every day

Every morning, noombat reads your systems and the market.

It reads your tools through their APIs and the public record, and each account owner gets what changed.

Your systems, via API

LinkedIn Campaign Manager
LinkedIn Ads API
LinkedIn Lead Gen Forms
PostHog
HubSpot or Salesforce
Cal.com

The public record, every morning

An ad seen, with attentionLinkedIn Ads data
An ad clickedLinkedIn Ads and your landing pages
Engagement on a promoted postPromoted posts in active campaigns
A competitor's new adLinkedIn ad library search
A visit after the adYour website
A rival's engagersRivals' LinkedIn posts

Who it names

Paid media manager
Performance marketing
Demand generation
Marketing ops
Account-based marketing lead

9:00The list, to each account owner, with the reason

Team metrics

What this team is measured on.

Pipeline per ad spend

Reach and meetings in the same dates.

In-market share of spend

Audiences of accounts whose chance rose this week.

Cost per opportunity

Off-target engagement shown by campaign, so you can cut it.

Competitive share

A dated record of what rivals advertise.

Use cases

How the Paid ads & performance team uses noombat.

One play per stream: a dated signal, what noombat does and your next move.

New logos

Retarget the accounts that are rising

SignalThe audience holds hundreds of accounts. A few dozen showed new buying signals.
noombatKeeps a daily Hot list in your CRM of accounts on the rise.5% → 17%
ActionThe list syncs to an always-on ad set.
Why it worksPipeline per unit of spend.

Existing clients

Cut spend on the wrong accounts

SignalCampaign reporting shows 1,200 engaged companies.
noombatShows the share outside your target market, and the campaigns reaching rising accounts.
ActionBudget is cut or moved.
Why it worksWasted spend and cost per opportunity.

Open opportunities

Show pricing visitors a next-step offer

SignalHot accounts that visited pricing still see early-stage ads.
noombatKeeps a daily Hot Website Visitors list in your CRM.
ActionThe list syncs to a late-stage ad set.
Why it worksBlended acquisition cost.

The morning list

A ranked list every morning, for each account owner.

The companies worth contacting today, each with a reason. Sent to Slack or Teams, each row linked to the company's file.

Three streams

What the list finds

Spend on rising accountsAudiences built from the accounts rising this week.

Less wasted spendEngagement from outside your target market, shown by campaign so you can cut it.

Taking on competitorsA rival's new ads and the people engaging with them, with dates.

Worth contacting today

1NLNorthwind LogisticsNew accountWebsite visitChance of a meeting up 12 points · top-quarter ad attentionowner88

2MRMeridian Retail BankNew accountWebsite visitClicked two campaigns · pricing read twiceowner84

3CSCobalt SystemsNew accountWebsite visitEngaged a rival's new ads this weekowner73

Slack · #signalsTeamsSent to each owner in the morning, in Slack or Teams

By the numbers

Key facts.

95%of business buyers are out of market at any time. Follow the ones who aren't.LinkedIn B2B Institute and Ehrenberg-Bass Institute

300matched members is LinkedIn's minimum audience to serve an ad set.LinkedIn Marketing Solutions help

FAQ

noombat for Paid ads & performance: common questions.

Does noombat connect to LinkedIn Ads?

Yes, through the LinkedIn Marketing API. It reads campaign reports, companies reached and engaged, ad attention by company, and the posts behind campaigns.

Does noombat push audiences to ad platforms?

Through your CRM. It keeps daily Hot, Warm and Cold lists there, and your CRM's ad integrations sync them to LinkedIn, Google and Meta.

Can noombat track competitors' LinkedIn ads?

Yes. It keeps a dated record of rivals' LinkedIn ads, next to the accounts engaging with them.

Does noombat manage bids or budgets?

No. It shows where budget should go. Your team and ad platforms run it.

Last updated 13 September 2026

Let's look at your market.

A 30-minute call on your market and what your first morning list would show for your Paid ads & performance team.