Solutions · Manufacturing and industrial

The buyer's new plant needs a supplier before it opens.

A prospect files a permit for a second plant, an OEM wins a five-year contract, a rival's site closes. noombat puts each buyer on the account owner's list the morning it shows, with the purchasing lead to call.

Talk to us See the product

Your market

Permits, contract awards and import records: where the next buyer and the next lost order show first.

Every buyer of what you make

Your accounts, your distributors' customers and the buyers sourcing from a rival, in one market.

The buyers that fit your range

The right product, volume and sector, with a plant to supply, a contract to fill or a supplier to replace.

The buyers moving this week

A second plant permitted, a five-year contract won, a rival's plant closed, a new head of purchasing named. Each reaches its account owner the next morning, with the reason.

How it runs every day

Every morning, noombat reads your ERP and CRM beside the permits, the awards and the trade records.

It reads your ERP and CRM, such as SAP S/4HANA or Salesforce, through their APIs, and the building permits, contract awards, closure notices, job adverts and, where they are public, the import records for every company that buys your kind of goods. Each account owner gets which buyer moved, why, and the purchasing lead to call.

Your systems, via API

Orders, agreements and call-offs by customerSAP S/4HANA · Epicor
Accounts, quotes and open RFQsSalesforce Manufacturing Cloud · Dynamics 365 Sales
Orders and forecasts from distributors, by EDISPS Commerce

The public record, every morning

A buyer opens or extends a plantBuilding, planning and environmental permits
A buyer wins a contractPublic procurement awards
A buyer imports your categoryImport and export records
A rival's plant closesPlant-closure and insolvency notices
A new head of purchasingProfile changes and company announcements
A buyer hires to buildJob adverts naming materials and processes

Who it names

Head of purchasing or category buyer
Plant or operations director
Programme or product manager
Quality lead, for approvals
Supply chain director
CFO, for annual agreements

9:00The list, to each account owner, with the reason

The operating day

Where signals land in the week you already run.

No new meetings. The right signal lands in the routines your team already runs.

9:00 · every day
Order desk and open-order reviewInside sales, customer service, key account managers
PressAshcombe Furniture asks for samples of three hinge sizes on 4 Sep, the day after its supplier Corrick Mouldings filed a closure notice.
What changesThe sample request is handled as a supplier switch, with lead times and a visit, before the buyer tries a third source.
Monday · weekly
Sales pipeline and quote reviewSales manager, sales engineers, inside sales
TenderNorvane Trailers wins a five-year public fleet contract on 6 Sep. Your axle quote to it is 40 days old.
What changesThe old quote goes back to the buyer with the contract's volumes in it.
Wednesday · weekly
Distributor and channel callChannel manager, distributor sales leads
HiringOrrin Distribution sells 30% more of your fittings in one region. Selwood Build, a contractor there, advertises for 12 site managers.
What changesThe channel manager knows which end customer is behind the rise, and helps the distributor land it.
Month end
S&OP: sales and operations planningKey accounts, demand planner, operations, finance
Deal historyKelso Bakeries calls off 38 pallets of trays a week against an agreement of 60, four weeks running.
What changesThe planner learns why volume is short. The account manager knows which lines left, and asks where they went.
Quarter end
Key account business reviewAccount director, the customer's purchasing lead, quality
Exec hireTarrow Electrics names a new head of purchasing on 1 Sep. She came from a company your rival supplies.
What changesThe review starts with the new buyer, before she opens the category to bids.

Use cases

How Manufacturing and industrial sellers use noombat.

One play per stream: a dated signal, what noombat does and your next move.

New logos

A second plant in the permit file

SignalOn 14 Aug Pellworth Foods files a permit for a second plant, 40 km from the first.
noombatMatches the permit to the company. Names the plant director, the purchasing lead and a colleague who knows them.4% → 19%
ActionAsk for a place on the new plant's supplier list before its first order.
Why it worksSupplier of record at a plant that has not ordered yet.

Existing clients

Call-offs falling under the agreement

SignalKelso Bakeries calls off 38 pallets a week against an agreement of 60, four weeks running. Its plant imported two containers of trays on 28 Aug.
noombatCompares ERP call-offs with the agreement and matches the import to the customer.7% → 22%
ActionAsk the buyer which lines moved, and quote the imported specification.
Why it worksShare back on the agreement before the annual review.

Open opportunities

An old quote, a new contract

SignalNorvane Trailers wins a five-year public fleet contract on 6 Sep. Your axle quote to it is 40 days old.
noombatLinks the award to the open quote and names the programme buyer.9% → 26%
ActionResend the quote priced on the contract's volumes, with a delivery schedule.
Why it worksA stalled quote back in motion, on the buyer's own numbers.

The morning list

A ranked list every morning, for each account owner.

The companies worth contacting today, each with a reason. Sent to Slack or Teams, each row linked to the company's file.

Three streams

What the list finds

New buyersCompanies whose permits, awards and imports say they will need what you make.

Existing accountsCall-offs under the agreement, a customer's new plant, a new buyer across the table.

Open quotes and tendersQuotes, samples and RFQs, sorted by whether the buyer is still choosing.

Worth contacting today

1PFPellworth FoodsNew accountExpansionSecond plant permit 14 Aug · purchasing lead named · no quoteRep93

2KBKelso BakeriesClientDeal historyCall-offs 38 of 60 a week, 4 weeks · two containers importedAM87

3NTNorvane TrailersOpen dealTenderFive-year contract won 6 Sep · axle quote 40 days oldRep84

4AFAshcombe FurnitureNew accountPressIts hinge supplier closed 3 Sep · asked for samples 4 SepRep79

5TETarrow ElectricsClientExec hireNew head of purchasing 1 Sep · from a rival's customerKAM76

Slack · #signalsTeamsSent to each owner in the morning, in Slack or Teams

By the numbers

Key facts.

$24.4 trillionof goods traded across borders in 2024, up 2% on the year.WTO, Global Trade Outlook and Statistics, April 2025

16.7%of world GDP came from manufacturing in 2023, up from 14.7% in 2000.UNIDO, International Yearbook of Industrial Statistics 2024

FAQ

noombat for Manufacturing and industrial: common questions.

Which systems does noombat read at a manufacturer?

Your ERP, CRM, CPQ and EDI, such as SAP S/4HANA, Epicor, Salesforce or SPS Commerce, through their APIs or a scheduled export. It reads orders, agreements, quotes and call-offs by customer, and writes nothing back.

How does noombat know a company will need what we make?

It reads building permits, contract awards, import records, closure notices and job adverts every morning. It matches each record to the company and to the people who buy.

Can noombat see a customer buying from a rival?

For accounts, it compares call-offs in your ERP with the agreement. Where trade records are public, it matches imports of your category to the buyer. Both become a dated reason on the account.

Does noombat work wherever we sell?

Yes. Sources are set up at onboarding for each market, from local registers, permits, trade records and tenders. Records that are not public are left out.

Does noombat quote or send outreach?

No. It tells each account owner which buyer to call and why, with the people and a drafted angle. Your team quotes, samples and calls.

Last updated 13 September 2026

Let's look at your market.

A 30-minute call on your market and what your first morning list would show in Manufacturing and industrial.