Solutions · Logistics and supply chain

Find shippers moving freight before the bid lands.

A shipper files a warehouse permit, or ships a third less than its award. noombat puts it on the owner's list each morning.

Talk to us See the product

Your market

Permits, manifests and lane RFQs: where the next shipper and the next leaking award show first.

Every shipper you could carry

Your accounts, your spot customers and the shippers using other providers, in one market.

The shippers that fit your network

The lanes, modes and volumes you run well, with a rate sheet expiring or a site coming.

The shippers moving this week

A warehouse is permitted, a new lane appears in the manifests, an award runs short. Each reaches its owner the next morning, with the reason.

How it runs every day

Every morning, noombat reads your TMS beside the permits and the manifests.

It reads your TMS or forwarding platform and your CRM, such as CargoWise or Salesforce, through their APIs or a scheduled export, and the building permits, tenders, job adverts and, where they are public, the trade records for every shipper in your markets. Each owner gets whose freight changed, and why.

Your systems, via API

Shipments, loads and lanesCargoWise · Magaya
Awards, rates and on-time performanceManhattan Active TM · Oracle Transportation Management
Accounts, quotes and ownersSalesforce · HubSpot

The public record, every morning

A new siteBuilding and planning permits
A new laneImport and export manifests
A tender is publishedPublic procurement notices
A new buyerProfile changes and company announcements
A site closesSite-closure and mass-layoff notices
Interest in a rivalLinkedIn engagement with rivals' posts

Who it names

Head of supply chain
Transport manager
Procurement or category manager
Import and customs manager
Warehouse or operations director
CFO, for multi-year contracts

9:00The list, to each account owner, with the reason

The operating day

Where signals land in the week you already run.

No new meetings. The right signal lands in the routines your team already runs.

9:00 · every day
Morning ops and capacity callOps manager, carrier sales, account managers
Deal historyKestrel Home Goods sends 41 loads on its top lane, against an award of 60. Third week running.
What changesThe account manager knows which award is leaking, not just which loads are open.
10:00 · every day
Spot quote deskPricing analysts, brokers, inside sales
HiringNorrfield Beverages asks for seven spot quotes on one lane in 20 days. It hires a transport planner.
What changesRepeat spot requests from a hiring shipper flag a contract lane forming.
Tuesday · weekly
Pipeline and shipper scorecard reviewSales director, key accounts, ops lead
ExpansionPalisade Cold Chain files a permit on 2 Sep for a 24,000-pallet chilled warehouse.
What changesThe review gets shippers adding sites, each with a named owner.
Bid season
Bid-or-no-bid on lane RFQsBid manager, pricing, network planners, owner
TenderLumen Retail Group tenders 14 lots on 9 Oct. Six match lanes you run at 94% on time.
What changesThe decision starts from network fit and who engaged, not reading every RFQ.
Quarter end
Quarterly review with lane KPIsAccount director, shipper's logistics manager, ops
Engaged a competitorOrbis Components' manifests show 38% more containers on another provider's lane. Its logistics lead likes a rival's post.
What changesThe review moves from on-time scores to share of lanes.

Use cases

How Logistics and supply chain sellers use noombat.

One play per stream: a dated signal, what noombat does and your next move.

New logos

A new warehouse in the permit file

SignalOn 2 Sep Palisade Cold Chain files a permit for a 24,000-pallet chilled warehouse.
noombatMatches the permit to the company. Names the head of supply chain and two warm paths.4% → 19%
ActionAsk for a site visit before an operator is chosen.
Why it worksA seat at the table months before the RFQ.

Existing clients

Loads leaking from an award

SignalKestrel Home Goods sends 41 loads a week against an award of 60, three weeks running.
noombatCompares loads in your TMS with the award in your CRM. Notes a new transport manager.6% → 22%
ActionCall before the quarterly review and ask where the loads go.
Why it worksVolume back in the routing guide before renewal.

Open opportunities

Spot quotes that want a contract

SignalNorrfield Beverages asks for seven spot quotes on one lane in 20 days, and hires a transport planner.
noombatGroups quotes by lane, reads the advert, and lifts the account above one-off spot traffic.5% → 17%
ActionPropose dedicated contract capacity on that lane.
Why it worksContract freight instead of chasing the spot board.

The morning list

A ranked list every morning, for each account owner.

The companies worth contacting today, each with a reason. Sent to Slack or Teams, each row linked to the company's file.

Three streams

What the list finds

New shippersTrade records, new sites or hiring show freight about to move, before the tender.

Existing accountsAwards running below plan, quiet lanes and new sites the account never mentioned.

Open quotes and tendersSpot quotes and lane RFQs, sorted by which still have a live buyer.

Worth contacting today

1PCPalisade Cold ChainNew accountExpansion24,000-pallet chilled warehouse permit 2 Sep · two warm pathsRep92

2KHKestrel Home GoodsClientDeal history41 of 60 awarded loads for three weeks · new transport managerAM88

3LRLumen Retail GroupOpen dealTender14 lots tendered 9 Oct · six fit lanes you run at 94% on timeBid manager85

4VOVantor OutdoorNew accountExpansion11 containers on a new lane in 6 weeks · read your ocean pageRep79

5NBNorrfield BeveragesOpen dealHiringSeven spot quotes on one lane in 20 days · hiring a plannerInside sales76

Slack · #signalsTeamsSent to each owner in the morning, in Slack or Teams

By the numbers

Key facts.

12.3 billion tonsof goods moved by sea in 2023, up 2.4% on the year.UNCTAD, Review of Maritime Transport 2024

44 dayson average from a container entering the export port to leaving the destination port.World Bank, Logistics Performance Index 2023

FAQ

noombat for Logistics and supply chain: common questions.

Which logistics systems does noombat read?

Your TMS or forwarding platform, such as CargoWise or Magaya, through its API or a scheduled export, and your CRM through its API. It writes nothing back.

How does noombat see a shipper's volume shift?

For accounts, it compares loads by lane in your TMS with the award in your CRM. For prospects, it reads site permits, job adverts and, where they are public, import manifests.

Does noombat work wherever we ship?

Yes. Sources are set up at onboarding for each market, from local registers, permits, trade records and tenders. Records that are not public are left out.

Does noombat quote freight or send outreach?

No. It tells each owner who to call and why, with the buyers and a drafted angle. Your team quotes, calls and writes.

Last updated 13 September 2026

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