Solutions · Growth

Growth: experiments built on the signals that book meetings.

noombat learns from your booked meetings which signals come before one. Growth tests plays on them against a control group of accounts.

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Your market

A play tested against a holdout, counted in meetings.

One segment of accounts

Each dot is an account showing the signal combination that already books meetings for you.

Split into play and holdout

Your team splits the accounts: the left group gets the play, the right group is left alone.

Meetings, play against holdout

Accounts that book a meeting drop into their group's column, so the play is judged in meetings.

How it runs every day

Every morning, noombat reads your systems and the market.

It reads your tools through their APIs and the public record, and each account owner gets what changed.

Your systems, via API

PostHog
LinkedIn Ads API
HubSpot or Salesforce
Your warehouse
Cal.com
Slack

The public record, every morning

A signupWebsite forms and your CRM
A visit to pricingSession replays
Signals that bookThe model, refit weekly
Post engagementYour LinkedIn posts
Ad attentionLinkedIn Ads data
A hiring triggerJob adverts

Who it names

Growth marketing
Product-led growth
Paid media
Marketing ops
Sales assist

9:00The list, to each account owner, with the reason

Team metrics

What this team is measured on.

Experiment win rate

Plays built on the evidence behind your meetings.

Signup to meeting

Signups with buying signals go to sales assist.

Speed to lead

Hot leads go straight to an owner.

Cost per meeting

Programmes judged on the meetings they produce.

Use cases

How the Growth team uses noombat.

One play per stream: a dated signal, what noombat does and your next move.

New logos

Run a play on signals that book

SignalA job advert naming a rival's tool, plus two pricing visits in a week, books far above average.
noombatBuilds the segment and keeps it current.
ActionGrowth runs the play against a control group of accounts.
Why it worksExperiment win rate and meetings per play.

Existing clients

Watch replays from your top 10% only

SignalReplays from top accounts show visitors quitting the sales form at a required phone field.
noombatFilters session replays to the accounts that matter.
ActionGrowth tests the form without the phone field.
Why it worksVisit to meeting for target visitors.

Open opportunities

Ranked list versus static list

SignalA static account list against one ranked by chance of a meeting.
noombatProvides the ranked list, refreshed daily, split into test groups.
ActionPaid runs the test. Growth owns the design.
Why it worksMeetings per unit of spend.

The morning list

A ranked list every morning, for each account owner.

The companies worth contacting today, each with a reason. Sent to Slack or Teams, each row linked to the company's file.

Three streams

What the list finds

Plays built on what booksExperiments designed around the evidence that predicts your meetings.

Sales assistSignups from accounts with buying signals go to an owner, with decision-makers named.

Conversion work on top accountsSession replays and fixes focused on the top of your list.

Worth contacting today

1VHVela HealthNew accountWebsite visitFree signup · decision-makers engaged this weekowner87

2OROrvane RoboticsNew accountWebsite visitAdvert names a rival tool · pricing twice in 7 daysowner83

3H&Hollis & DaneNew accountWebsite visitSales form abandoned at the phone fieldowner70

Slack · #signalsTeamsSent to each owner in the morning, in Slack or Teams

By the numbers

Key facts.

8%of Google searches with an AI summary led to a click, against 15% without.Pew Research Center, 2025

67%of business buyers prefer to buy without a sales rep.Gartner, 2026 sales survey

FAQ

noombat for Growth: common questions.

Can we trust the model to design experiments?

Yes, because every refit is checked. It is refit weekly on your outcomes and tested for ranking and calibration. A worse refit is rejected.

Does noombat run A/B tests?

No. It gives growth the segments, routing and evidence. Your testing tool runs the tests.

Does noombat read product usage data?

Partly. It reads site journeys and session replays from PostHog. Signups count when they reach your CRM as form fills.

Is noombat only for product-led companies?

No. Account-level plays work for sales-led teams too. The control group is a list of accounts.

Last updated 13 September 2026

Let's look at your market.

A 30-minute call on your market and what your first morning list would show for your Growth team.