Solutions · Account-based marketing

Account-based marketing: a target list that rebuilds itself weekly.

noombat re-ranks your market every week on your own booked meetings. Each account comes with its buying group and who already knows them.

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Your market

Your target list, re-tiered by the accounts that moved

Tiers picked in January

Each cluster is a target account in a 1:1, 1:few or 1:many ring, set once a year.

Signals move accounts in and out

Accounts that hire, visit or engage stream toward tier one; tier-one accounts that went quiet fade.

Tier one rebuilt, committee named

Tier one is rebuilt every week with the accounts that moved, each with its buying committee around it.

How it runs every day

Every morning, noombat reads your systems and the market.

It reads your tools through their APIs and the public record, and each account owner gets what changed.

Your systems, via API

Salesforce
HubSpot
LinkedIn Campaign Manager
LinkedIn Ads API
PostHog
Slack or Teams

The public record, every morning

Engagement with a rivalRivals' LinkedIn posts and ads
A buying group engagingYour posts and LinkedIn ads, by company
A hire into the buying teamLinkedIn and job adverts
A public triggerRegisters, tenders, filings
Ad attentionLinkedIn Ads data, by company
A website visitYour website, the company behind the visit

Who it names

Account-based marketing lead
Demand and paid
Account executives
Sales development reps
Revenue operations
Marketing leadership

9:00The list, to each account owner, with the reason

Team metrics

What this team is measured on.

Tier-one meeting rate

Tiers follow this week's buying signals.

Buying group coverage

Every decision-maker named, with who already knows them.

Accounts that become deals

Ranked by chance of a meeting.

Spend on in-market accounts

Audiences refresh daily as each account's chance moves.

Use cases

How the Account-based marketing team uses noombat.

One play per stream: a dated signal, what noombat does and your next move.

New logos

Rebuild tier one every Monday

SignalThis week: a job advert names a rival's tool, the CFO reacts to a rival, three pricing visits.
noombatMoves the account to tier one. Names seven decision-makers and two people who know them.4% → 31%
ActionThe owner gets it in Slack. Marketing starts a one-to-one play.
Why it worksTier-one meeting rate and accounts that become deals.

Existing clients

Expand through your champion

SignalA customer registers a subsidiary. Four people from a unit you don't serve read your docs.
noombatScores the expansion. Names the new unit's decision-makers and the path through your champion.9% → 26%
ActionThe account manager runs a one-to-one expansion play.
Why it worksExpansion pipeline and revenue kept from customers.

Open opportunities

Fill the gap in a stalled deal

SignalStalled for 41 days. Procurement follows a rival, but nobody from procurement is on the deal.
noombatFlags the gap. Names the procurement lead and who on your team knows them.
ActionMarketing targets that account. The account executive adds contacts.
Why it worksFaster stages and fewer slipped deals.

The morning list

A ranked list every morning, for each account owner.

The companies worth contacting today, each with a reason. Sent to Slack or Teams, each row linked to the company's file.

Three streams

What the list finds

Tier one, rebuilt weeklyAccounts rise on buying signals and drop when they go quiet.

Expansion inside customersA new unit or subsidiary at a customer, reached through your champion.

Stalled opportunitiesThe decision-maker missing from the deal, and the rival they follow.

Worth contacting today

1NFNorthwind FreightNew accountWebsite visitMoved to tier one · CFO engaged a rival's launchowner91

2HBHelvia BankNew accountWebsite visitNew subsidiary · four people from an unserved unit read docsowner84

3AHAperture HealthNew accountWebsite visitProcurement missing from a 41-day dealowner77

Slack · #signalsTeamsSent to each owner in the morning, in Slack or Teams

By the numbers

Key facts.

13 + 9people shape a typical business purchase: 13 inside the buyer, 9 outside.Forrester, The State of Business Buying, 2026

47%of account-based marketing teams name proving return on investment as their top challenge.Demand Gen Report, ABM Benchmark Survey 2025

FAQ

noombat for Account-based marketing: common questions.

How is noombat different from an ABM platform?

noombat picks the accounts. An ABM platform runs campaigns at them. Each week noombat decides which accounts belong on the list, and why.

Does noombat run our ads?

No. It keeps audience lists fresh in your CRM and reads LinkedIn ad engagement by company. Your team runs the campaigns.

Does noombat find the buying group?

Yes. It spots them in engagement with your posts, ads and rivals' posts, in hiring and in public records. It adds verified contacts.

Does noombat work for target accounts anywhere?

Yes. Sources are set up at onboarding, from local company registers and tender feeds. It names the company behind a visit, and the person where the law and data allow.

Last updated 13 September 2026

Let's look at your market.

A 30-minute call on your market and what your first morning list would show for your Account-based marketing team.